
Shopify Web Pixels: The Ultimate Guide to Tracking
What is a web pixel A Shopify web pixel is a piece of JavaScript code used to monitor customer activities on an online store. The information gathered by these pixels is utilized for analytics and marketing purposes. What do web pixels do? Track customer events: Pixels track customer actions, including page views, adding products to carts, and submitting searches. Improve security: Pixels boost security for the store and its customers. Control data sharing: Pixels enable control over the sharing of customer data with third-party services Prevent non-performing JavaScript: Pixels can block third-party code from running underperforming JavaScript. Comply with privacy regulations: Pixels assist stores in meeting privacy compliance requirements. How to add web pixels to a Shopify store? App pixels: Install pixels through marketing and data collection apps Custom pixels:…