Guide to fix GTIN issues in Google Shopping
Today we'll look into Identifier-related errors in Merchant Center. We'll talk about why these errors happen and how to fix them. What is GTIN? GTIN is a unique product identifier which have to be inserted into the product data feed file in the Google Merchant Center. The abbreviation stands for Global Trade Item Number. Such Product identifiers are a series of numerical or alphanumerical digits - a barcode assigned to a product. They help to identify and recognize a specific product. UPIs are assigned by manufacturers or a designated organization (such as GS1), unlike ASIN or eBay item number - which are identifiers assigned by the selling platform itself. As the name suggests, it is a unique number assigned to each product which helps Google in its identification. Thanks to GTIN, Google can correctly classify the product and…