Fitness app PumpUp, which offers personalised workouts to act as a virtual personal trainer in your pocket, is launching out of beta today – having racked up more than a million registered users on iOS and Android in less than six months of beta activity.
It is not, however, breaking out active users so set your engagement expectations accordingly.
The startup, which was founded in May 2012, went through Waterloo, Canada-based incubator, Communitech Hyperdrive, last year. It’s raised an undisclosed seed round of financing, and a $200,000 Angel round in September 2013, thus far. Investors in the latter round were Relay Ventures, Jim Estill and Angels including Mike Stork, Steve Gilpin and Marc Altshuller.
Aside from offering users customised workouts on their phone, tailored to the particular body areas they want to target and fitness kit they have to hand, PumpUp is focusing on photos as its special engagement sauce — with the aim of boosting its users’ exercise motivation via the medium of photos.
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