How to Use Augmented Reality (AR) & 3D Shopping on Shopify in 2025
Augmented reality (AR) apps overlay computer-generated images or information onto the real-world environment, creating an interactive blended experience. AR is used across many industries, including gaming, navigation, education, and especially retail. Shopify is launching a new feature named the AR tool. This tool is integrated with a Shopify store that’s helping to enhance the visibility of the products via overlay images, 3D image models, and videos of the products. Users can view those products on desktops and mobile devices. These images and videos can be added directly to the product pages or can be used by meta fields. Notable brands that use Shopify AR include Allbirds, Pure Cycles, Arthaus, and Instant Pot. Example: Pure Cycles uses 360 views of bikes in AR, so customers can view their bikes from every angle and even place them in their real-world space. Arhaus (furniture) uses AR for room visualization, so shoppers can virtually “place” furniture in their…










